BRAND EXPERIENCE
2020
HVS EUROSHOP 2020
The trade fair appearance at EuroShop 2020 marks the conclusion of the re-branding initiative that I had started six months prior. In this six-month period, the agency hartmannvonsiebenthal was transformed with an emphasis on digital solutions and re-positioned as the brand experience company. The corporate culture was improved and set up to be more agile and streamlined to processes of design and collaborative creative projects. The corporate identity was revised to present the holistic project philosophy from first idea to implementation.
The stand has received three awards so far including the Red Dot Design Award 2020 and the Exhibitor Award 2020 at the EuroShop.
The trade fair appearance at Euroshop 2020 was the end of the re-branding initiative that we had started six months beforehand. In these six months, the agency was transformed and re-positioned as the brand experience company.
In the course of this, the corporate identity was also revised and developed to present the holistic project philosophy from the idea to implementation. The stand has received three awards so far and received, among other things, the red dot Winner Award 2020 and the Exhibitor Award 2020 at the Euroshop space.
The trade fair appearance at Euroshop 2020 was the end of the re-branding initiative that we had started six months beforehand. In these six months, the agency was transformed and re-positioned as the brand experience company.
In the course of this, the corporate identity was also revised and developed to present the holistic project philosophy from the idea to implementation. The stand has received three awards so far and received, among other things, the red dot Winner Award 2020 and the Exhibitor Award 2020 at the Euroshop space.
KEY INFO
Date
2020
Location:
EuroShop 2020, Düsseldorf
Agency:
HVS
Client:
HVS
TASK
This transformation was to be presented for the first time at EuroShop 2020 as a relaunch of the HVS brand. I wanted to present our newly developed Retail as a Service solution MIXR at the booth, requiring a two meter square for the use of VR hinges, in which the visitor can move through the application with VR glasses. Corporate design and the experience approach should be integrated into the stand with a clever dramaturgy and made visible.
Even though it is one of the smaller projects spatially and financially, it is one of my favorite references because it unites all aspects that I look for in a project.
This stand was a project that I personally had a lot of fun with. Even if it is one of the smaller projects spatially and financially, it is one of my favorite references because it unites all aspects that I look for in a project. And as the successful conclusion of the re-branding process, it stands for an exciting and very broad-based agency.
This stand was a project that I personally had a lot of fun with. Even if it is one of the smaller projects spatially and financially, it is one of my favorite references because it unites all aspects that I look for in a project. And as the successful conclusion of the re-branding process, it stands for an exciting and very broad-based agency.
This stand was a project that I personally had a lot of fun with. Even if it is one of the smaller projects spatially and financially, it is one of my favorite references because it unites all aspects that I look for in a project. And as the successful conclusion of the re-branding process, it stands for an exciting and very broad-based agency.
APPROACH
An essential approach was to establish the project team in an interdisciplinary and collaborative manner and to invite all interested colleagues to this project. The task of squeezing the whole relaunch into a room of 12 sqm could only succeed through a good dramaturgy and extremely reduced design.
EXECUTION
The dramaturgical structure of the stand leads the visitor through the three dimensions of the relaunch in three rooms.
From afar, the stand needed to have a strong impact and poetry. For this we used the large archway as a shop window and entrance to the stand.
Entering the first room, guests were greeted by a stele on which “magical” HVS business cards were loosely laid out. The polar foil business cards seemed transparent when looking through them. But if held in front of a special monitor prepared by us, the agency's various projects and references became visible though the card.
The second room was the heart of the stand. Using VR glasses, visitors were able to immerse themselves in our Retail as a Service solution and navigate through an application we use to develop and design projects together with our clients. This provides walk-in drafts for remote teams as a planning basis, enabling coordination and adjustment processes in an immersive environment. As a digital twin, these drafts can then be used by the clients to operate their built spaces, allowing them to test shelf layouts, redesigns and communication campaigns more efficiently and in real-time.
The third room was the project gallery. Here, visitors could view projects with their see trough business cards on three white portrait screens on the walls.
The agency's employees were always available in all rooms. Like the design itself, taking care of the stand was a collaborative effort, as ever changing teams were hosting at the booth over the days of the fair. So everyone was able to visit the EuroShop and at the same time improve their own sales and presentation skills.
CONCLUSION
This stand was a project that I personally had a lot of fun with. Even though it is one of the smaller projects spatially and financially, it is one of my favorite references because it unites all aspects that I look for in a project. A powerful staging for all senses, derived from an overarching strategic idea, that inspires an interdisciplinary team and becomes a rewarding team performance.
And as the successful conclusion of the re-branding process, it stands for an exciting and very broad-based agency.
For more info check out here: hartmannvonsiebenthal
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